Are You? Learning to Describe Your Band
By Stacey Williams,
find it astonishing how many musicians can't answer that question
in a way that will make people remember them or want to hear them
play. It seems simple enough. You may be one of the best bands of
all times, but once you stumble on that question or answer with
what could be considered blatant hype, you've already lost a great
opportunity. In the music business, knowing who you are is as important
as everything else you do.
do you go about determining who you are? Pull the members of your
band together to brainstorm these three statements:
audience is __________.
one is the easiest. What genre of music do you play: Rock, Pop,
sound like ________.
the answer isn't Creed, Aerosmith or No Doubt. What comes to mind
when you think of your music? For example, we'll say your band sounds
like rain on a rooftop. Yeah, I know it sounds silly, but for most
people listening to the rain hit their rooftop is very soothing,
course, you wouldn't tell someone your band sounds like rain on
a rooftop; you'd tell them that your rock band makes very soothing
music. Ever hear a rock band with a soothing sound? That statement
alone is a conversation piece. The idea is to describe your band
without comparing it to another well-known group or artist. After
all, you don't want to be known as the band that sounds like Aerosmith.
You're out to make a name for yourself. (Then again, sounding like
Aerosmith could be an asset, but we'll save that topic for another
main attributes are __________.
statement is so important because it helps you determine what makes
your band different. The rock stars that have bad boy images usually
earn them by showing a certain behavior or characteristic. What
are your primary characteristics? Is your band versatile, electrifying
or unpredictable? Come up with a list of words. If your band has
received media attention, go back and read the Clips that you feel
accurately portrayed your band. Pay special attention to how the
journalists described you. What words did they use? Write them down.
Once you have the list, narrow it down to two or three words.
put it all into perspective, imagine this: If each member of your
band is consistently saying, "I'm in a Rock band. Our music is very
soothing. It's Rock music for the soul," it will make the difference
between people walking away and being able to tell their family
and friends that you're in some sort of band or telling them exactly
what you want them to know. In addition, most people are going to
want to know more about a Rock band with a "soothing" sound.
next time you're telling someone that you're in a band, describe
yourself in a way that will make them want to hear you play. I've
never heard a Rock band with a soothing sound, but the first musician
that tells me he's in one, I'm going to hear them play.
enthusiastic about your music and it should show at all times. One
way to show it is by knowing who you are!
Williams is the president of The
Velsigne Group, an entertainment marketing and PR firm specializing
in film, music and television.
by the MusicDish
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