About Awareness - Fore Reel Records Releases "It's About Eve"
By Holly Day,
losing his cousin to breast cancer, music executive Hernando
Courtright was looking for the best way to honor her memory.
While walking or running in a marathon to raise funds is great he
took another approach. Looking to creating project that would have
more impact he decided to create a CD on his record label, Fore
Reel Records, and combine it with his support of indie female
artists. Who better than women to bring attention to this deadly
result was "It's About Eve," an album of fourteen tracks
contributed by different female artists primarily from the East
Coast, including a bonus track featuring Joan Jett, whom
Courtright had known going back to his days with the Runaways.
Producer/mixer Rob Stevens (John Lennon, The Red Hot Chili
Peppers, Yoko Ono,Toshi Reagon) handled the recording sessions at
Quad Recording. Stevens is represented by Courtright Mgmt.,
Inc. Being well connected in the music industry with his wife (both
former A&R executives for three major labels) he felt he could reach
out to his friends to help with the project.
one thing that made this even more special was that almost all his
contacts had also had encounters with breast cancer in their life's.
"Nine out of ten of my industry friends had a breast cancer story
and how it affected them," he says. "Either their mothers, sisters,
aunts, girlfriends, or best friends have or had been affected by
breast cancer, and that to was a real eye-opener."
blew me away to what degree and how large a problem this is. In
fact, Leni Stern, one of the musicians on the bonus track,
is a breast cancer survivor." Nearly everyone that came aboard pro
bonoed their services, from studio time, mastering, graphics design,
web design, legal, manufacturing, and of course the artists contributing
went into this project with an idea how he wanted the album to sound
and flow. Friends at ASCAP and BMI also recommended
the artists that would appeal to the project, the majority of the
artists were acts that he was aware of and impressed with prior
to the CDs inception. "I approached the artists about licensing
a certain track from each one of their current albums. One act,
Sister Someone, recommended a new track from their forth
coming album instead of the one that I had picked and I agreed with
them once I heard the rough mix. The opening track, a cover of the
Beatle's song "The Word," from Rubber Soul, with guest
appearance from Joan Jett on vocals and guitar, a female band featuring
Sara Lee, and 26 indie female artists singing back up vocals
ala "We are the World."
outstanding tracks include the thoughtful, slow, dreamy pop of Wellville's
"How Does It Feel," the contagious part-cheerleader rant-part-dancey
pop of Lava Baby's "If I Did Not Have You," the beautifully
melancholy, valium-housewife lyricism of Sister Someone's "To
Be A Girl," and the disturbing "tribute" to domestic violence
in Nancy Magarill's "Ode To Mother."
criteria I had for set for the artists I was choosing was talent,
of course, a following, strong live performance, a web site, and
driving ambition promoting themselves," says Courtright. "I did
not want artists that were just starting out. I wanted real working
girls not hobby musicians. These girls are doing it for a living,
not just dabbling at it." Our web site is a large part of this project
to learn more about the artists and charities involved.
decision Courtright had to make was deciding which charities should
benefit from the CD. After doing some research, he settled on three.
" The first, The TJ Martell Foundation, made sense to me
since it is the charity of choice in the music industry and we had
a relationship with Tony Martell from the days my wife Doreen did
A&R at Epic Records. I was told by someone I was introduced
to in the breast cancer world that having a national foundation
is nice but I should consider a local charity or two to be included.
The Libby Ross Foundation and The Comedy Cures Foundation
are the other two. I chose them because they were founded by real
women who had been affected by breast cancer, Lori Ross from the
passing of her mother Libby Ross and Saranne Rothberg being a breast
other side of the project was to help promote the music of independent
female artists. The CDs music styles highlight acoustic rock (Heidi
Petrikat), folk rock (Ina May Wool), blues rock (Elisa
Peimer) to straight ahead rock (Julia Greenberg). "This
is a very important side of the project," says Courtright. "It's
not only about breast cancer awareness but to expose these great
independent female artists. Lava Baby was discovered and signed
through our efforts. Billboard magazine was very supportive
of the music and the cause by it's "Album Spotlight Pick,"
one of three they give any week, to a profile piece they ran on
"It's About Eve"." This is not just my project but everyone that
has been involved. I could not have done this without the artist
and my music industry friends."
by the MusicDish
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